Monday, 12 September 2011

Press Release Marketing

Creating Your Own News With Press Release Marketing!


Tired of seeing your competition in the news? Then why not create your own and get noticed while improving your SEO by engaging in press release marketing?

If you are already familiar with the concept of article marketing, then you will find marketing your business with press releases much the same. Press releases created by you can spread the word across the web about your business, attract new traffic, lend instant credibility and will remain on the Internet providing permanent high quality back links to your website.

What should you be writing press releases about? There are almost infinite excuses to create a press release including:

  • Company start up
  • Product launch
  • Adding new executives
  • Launching a new website
  • Releasing quarterly results
  • Announcing an event
  • Addressing current news or economic conditions

Distributing your press releases has become a breeze compared to the old days of sending out your copy to a multitude of media sources in hope that one might pick it up. Now using PRWeb or PRNewswire you can have your message blasted out to a huge range media companies with a single click. PRWeb offers several packages that will pump out your press release to over 30,000 journalists as well as over 250,000 subscribers and the search engines.

Not sure how to draft a press release? You will find plenty of samples online, or just pick up your local newspaper. In terms of length you will want to make it at least 450 words, though avoid going to long which could take away from it’s effectiveness. When it comes to style remember that this is a press release and not a magazine advertisement or a billboard. It should be informative without being too self serving. Last but not least don’t forget to include links back to your website to interested readers and journalists can find you and to improve your search engine optimization.