These days more and more people are opting to go green in an effort to protect the environment. They are going green in almost every aspect of their lives and it is no surprise that companies have begun to follow this trend. Well actually the companies do need to follow this trend as many consumers are unwilling to support companies that have not gone green. Hence even companies have adopted the “go green” theme. So widespread is the amount of companies that have gone green that if you looked in just about every industry you would find a company that have gone green. That being said there is now relatively new concept called low impact advertising.
Now for any company that says that they are in favor of environmentally friendly products then certainly it would suit their portfolio perfectly to also engage in low impact advertising. Think about it; how would it look to your consumers if you said that you are a completely green company; however, uses an ad agency or engages in advertising that is not green? Of course this truly works for the company whose mission stands for preserving the environment.
Now low impact advertising can encompass a number of things and as a business owner the one that you chose will ultimately depend on the amount of cash that you have to spend on advertising. There are some companies that can and will go all out and will do just about anything. Advertising companies that have gone green have found innovative and creative ways to make a statement with completely environmentally friendly products. Basically it could be argued that the future of advertising lies in low impact advertising. The less the advertising affects the environment the better.
Companies can of course take advantage of this opportunity as this market is although not new is relatively new. Therefore there is tremendous opportunity for growth. As a business owner or an investor that is looking for the next great opportunity then this should be an area of consideration.
Other ways that companies use to engage in low impact advertising is by using environmentally friendly products. Sure the ad agencies use these too but I am referring to the methods that the company themselves use. For example: instead of printing on regular paper they can opt to print on recycled paper. Some companies will engage in low impact advertising by using electronic mediums like the internet. However, as good as these things are for the company that wants to get WOW factor they can opt to use a company that specializes in low impact advertising. And how wonderful would that be if they chose your low impact advertising company.