Friday, 26 August 2011
Wednesday, 24 August 2011
Thursday, 18 August 2011
Tuesday, 16 August 2011
Unless you have been living under a rock you would have realized that social media has taken the internet by storm. Once thought of as only a means for interacting and connecting with friends; social media has evolved into so much more. Now business owners have begun to use social media as a means of effectively and inexpensively promoting their business. However, most business owners have no idea how to use social media effectively to promote their business. It therefore becomes important for business owners to acquire some form of social media training.
Social media can help your business in so many ways and the best part is that it costs a fraction of the cost of advertising. Have you seen how big Twitter and Facebook are? Those 2 major sites see millions of people on a daily basis, making it an advertising heaven. Now not because there are millions of people on these sites doesn’t mean that you can simply place an ad and the business will come rolling in, as there is more to the use of these websites than that. In order to effectively promote your company and product you must be able to understand how the people that frequent these sites behave. Again in order to do this yourself you need social media training.
But I have no time. This is often the cry of many business owners as they generally have a lot to do in the day to day operations of their business. In this case the best option for them is to employ someone that has had the necessary social media training. Having someone with this kind of experience allows you to have an “expert” develop your social media marketing strategy and actively market you, your product or your service. So how much will a service like this cost?
You would be surprised to know that having someone that has had social media training market and promote your business is not costly at all; especially if you compare it to the cost of traditional advertising. Often times these “experts” will charge you a fee then outsource some of the tasks to freelance contractors that have the experience in carrying out the duties needed to promote businesses via social marketing mediums.
However, regardless of whether or not you are opting to promote your business yourself or have someone promote the business it is advised that you get some amount of social media training for yourself. This is because it will help you to understand what the person that you have hired is doing, adds to your credentials and allows you to feel empowered.
Tuesday, 9 August 2011
Thursday, 4 August 2011
To say that small businesses and large ones are the same is an incorrect statement as small businesses differ from lager ones. The problem that the CEO of a large corporation encounters is vastly different from the ones that small businesses face. Sure in the world of business small business experience similar problems as the large companies; however, the regular everyday operational challenges will differ greatly based on the size of the organization. The major difference with large organizations and smaller ones is that the larger corporations usually have experts to help them out whereas the smaller ones need to fend for themselves; hence the need for small business conferences.
Business owners like you who attend small business conferences are able to benefit from getting training that will prepare you for the challenges that you will face as a business owner. The aim of these conferences is to equip small business owners like you with the skills and knowledge that is needed in order to increase their productivity and efficiency thus leading to increased profitability.
For small businesses going to small business conferences is one of the best things that you can do for your business. One of the ways that attending these conferences is for the valuable information and training that they provide. Remember that a lot of small business owners do not have the necessary business training that the larger corporations have (mainly because they are able to employ them).
So what kind of training would one expect to get from attending small business conferences?
For starters these conferences teach you how to effectively deal with the challenges that most if not all small businesses will face. You are therefore not only being taught about the problems but good small business conferences will teach you how to solve these problems and how to ensure that the same mistakes are not made twice.
Another benefit to attending small business conferences is that they are usually a wonderful place to network with other business owners. There are tremendous benefits to be derived from being in the same space with people that have faced or is facing the same problems as you. For instance you are able to learn how someone else solved the same issue that you may face. You can also tweak their ideas to suit your specific needs.
Additionally small business conferences can open up partnership opportunities that you otherwise might not have been able to access. For example if you are a small distributer then you might be lucky enough to meet a a supplier that you could partner with for cheaper products etc, therefore as a small business owner it is advised that whenever possible attend those small business conferences as you never know how you can grow both your business and yourself.