Wednesday, 7 September 2011

4 Hour Work Week

The 4 Hour Work Week, Is It A Myth?


Tim Ferriss, author of the ‘4 Hour Work Week’ may be one of the most well known pioneers of the new way of capitalizing on outsourcing to build Internet businesses that can almost run themselves. Still for many the idea of being able to run a business and making a living in 4 hours a week seems far too good to be true. So is the 4 hour work week a myth?

Far from it, there are now hundreds of entrepreneurs enjoying a whole new type of business model and starting new ventures on the web that require very little involvement at all. This doesn’t mean that you have to conform to one specific line of business either. It is all about online marketing, working smarter by using outsourced staffing and starting your business with the end in mind. In other words building a model that doesn’t need your hands on participation to operate on a daily basis. Some have created their own products and services while others have taken advantage of affiliate marketing. Of course any new venture in a new medium may take a little extra time to research and test. However once you get rolling you will find that you can easily spawn multiple businesses that can pretty much run themselves.

Among the new breed of entrepreneurs using these concepts are many authors harnessing the power of the web for self-publishing. Self-publishing doesn’t mean small time any longer either. Just consider that Tim Ferriss received a $2,000,000 plus advance for his latest book. While others like Tucker Max have broken all the rules, selling more than 1.5 million copies of his book ‘I Hope They Serve Beer In Hell’ and boasting over 150 consecutive weeks on the New York Times Best Sellers list!